What’s reducing our carbon impact all about?

Our world is already experiencing some of the impacts of climate change and the science is clear: if we don’t curb our carbon emissions fast, we’re heading for a climate crisis. The tourism industry is responsible for 8% of CO2 emissions (1). Air travel only accounts for around 2% of global emissions. For those who fly, it is often the single biggest source of personal emissions, and a large percentage of emissions come from a relatively small group of people who fly often. 

This part of our sustainability strategy is all about reducing our carbon impact. Below, we’ll explain what we’re already doing to reduce and offset the emissions we’re responsible for (which includes those created by our customers’ trips with us), and describe how we aim to become increasingly sustainable into the future.

Reducing Our Carbon Impact

Why we care

Reducing Our Carbon Impact

At Swoop, we love to explore the great outdoors – it’s why we do what we do. This raises some extremely challenging questions about travelling, including whether it’s even acceptable to fly in the context of the climate crisis.

While we wrestle with these big ethical questions, we continue to send our customers to places that are near-impossible to reach without flying, creating tons and tons of carbon emissions. Swoop is at the start of our sustainability journey and we still have a long way to go. We have started to make some small but important steps towards reducing our carbon impact.

We’re also offsetting the emissions we and our customers produce by supporting projects that reduce carbon emissions and deliver wider environmental and social benefits. We accept there are criticisms of offsetting and have therefore carefully chosen those projects with the highest accreditation.

“We are reassured that our customers often return from one of our destinations with a strong desire to preserve them. As David Attenborough puts it, travel is important because the more we see of the world, the more we want to protect it. Our job now is to amplify these huge benefits of travel while reducing its more challenging impacts.” - Luke Errington, Founder & Managing Director of Swoop

Reducing Our Carbon Impact

Our vision


  • We will establish a clear picture of our annual carbon footprint (including our customer’s travel, our business travel and our operations) so we can set a baseline and report on our progress.
  • We will begin reducing our emissions where possible.
  • We will focus on offsetting the emissions of all travel booked for Swoop customers, Swoop team members and our business operations.

Reducing Our Carbon Impact


By May 2023, Swoop aims to:

  • Significantly reduce our ‘per customer’ carbon footprint.
  • Offset all emissions associated with Swoop customer travel to our destinations (even if flights are not booked with Swoop).
  • Offset historical carbon emissions of Swoop customers and team members since we made our first booking in 2010.
  • Offset more emissions than are generated by our business and customers, and encourage customers to do the same.

Reducing Our Carbon Impact

Now and next

What we've done so far

  • We have worked with an independent consultancy to calculate our estimated carbon emissions for the forthcoming year. We have taken the toughest, most robust calculations of our emissions.
  • We have started the B Corps certification process, which demands continual improvements in our environmental performance.

What we're working on

Reducing our emissions

  • We will display estimated carbon emissions for each of the trips on our Arctic and Antarctic websites - on our Patagonia website a carbon calculator will be available for use. We will also provide all customers with the estimated carbon emissions for their booked trip. We want to empower our customers to make better-informed choices, such as switching to lower impact trips or taking fewer flights per annum.
  • We’re making sure Swoop employee travel is by the greenest means possible, and offset anything with a carbon impact. We’ll look closely at how often we fly, and find alternatives where possible. For example, we’ll ensure that as few international staff as possible have to fly to attend our annual company summer adventure.
Reducing Our Carbon Impact

Offsetting our emissions

  • We will offset estimated emissions of ground and cruise arrangements booked through Swoop.
  • We will offset estimated emissions of flights booked with Swoop.
  • We will offset estimated emissions for our business operations and for all business-related travel.
  • We will ask our customers to invest in offsetting projects (and will facilitate them doing so through our recommended projects) to help increase our positive impact.
  • We will support two certified offsetting projects.
Reducing Our Carbon Impact

Offsetting FAQs

What is offsetting?

Offsetting our emissions means investing in climate protection projects that remove an equivalent amount of emissions from the atmosphere. For example, if we emit 10 tonnes of CO2, we can offset that by investing in a project (like those described below) that prevents a separate 10 tonnes from being emitted in the future.

Reducing Our Carbon Impact

Why are our calculations 'robust'?

One of the issues with offsetting is that the calculation of impact is often too low. To make sure we avoid this, our independent consultancy takes two important factors into account:

  • Radiative forcing - you can’t measure a flight’s impact just by measuring how much fuel is burned. For example, a plane emits other gasses, plus soot and contrails, all of which contribute to atmospheric warming. What’s more, emitting carbon emissions high in the atmosphere is more harmful than at ground level. Radiative forcing is a multiplier we can use to more accurately gauge the impact of a flight.
  • Indirect emissions - a plane’s impact isn’t just about the fuel it burns during flight. Indirect emissions are all those created as a result of the flight - such as when its fuel was drilled for, transported and refined, or during the manufacture of the plane itself. Our calculations take this impact into account.

How we offset

We’ve chosen two projects to support - both of which are certified by Gold Standard (an independent certification body set up by WWF and other NGOs in 2003). 

Project 1

50MW Godawari Green Energy Limited project

Reducing Our Carbon Impact

EnKing International

This project has brought state-of-the-art solar thermal power to Rajasthan in India. By supplying 118,866 MWh net electricity to the grid per year, this new source of clean energy is on track to avoid the emission of 113,160 tonnes of CO2 per year.The project also supports social improvements in the region, such as supplying hospitals and health centres with air-conditioning and solar-powered lighting and distributing rooftop solar panels in villages that are not connected to the grid.

Photo: EnKing International

Project 2

Nanyang Danjiang River Solar Cooker Project

Reducing Our Carbon Impact

This project is located in the southwest of Henan Province, one of the poorer regions of China. Our funding will support the project to distribute and install 48,000 solar cookers to rural households, replacing traditional, inefficient coal-fired cooking stoves and avoiding up to 93,962 tonnes of emissions every year. As well as reducing the use of coal for cooking, these stoves greatly improve indoor air quality, benefiting the health of residents. The solar power generates enough heat to cook the local staple food of rice and the stoves’ design is ideal for the region’s sunny climate.

Photo: China Carbon NV

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